When wedding photography becomes a commodity, the wedding photographer is a victim
By now you’ve probably seen the wedding photos you’ve been sent on your wedding invitations.
There’s nothing wrong with them.
After all, we all love to have a good look at the guests we’ll be spending our wedding day with.
But the way wedding photography has been marketed has changed the way we think about the photographer, and the way people expect them to look.
In fact, a recent survey by wedding photographer firm Wedding Photography Network found that almost a third of respondents had not thought about the photographers expectations and expectations of wedding photographers in years past.
And many people, especially those who are in a position to expect a professional photographer, still don’t think about expectations and expect professional photography.
“When you look at wedding photography, it’s often assumed that wedding photographers are just like any other professional photographer.
However, this can be a huge mistake.
When you think about it, professional photographers are expected to take care of your wedding, including lighting your reception and setting up the reception,” says David O’Connor, founder and managing director of Wedding Photography Networks.
“This means they are expected, to an extent, to look after you in a professional way.
This is often not always the case.”
O’Connor says he sees a lot of people think that because a wedding photographer can get away with some of the things that a regular wedding photographer doesn’t, it doesn’t matter.
But in fact, this is a big misconception.
“There’s a perception that wedding photography is an afterthought.
But a wedding can be one of the most important parts of a wedding.
A wedding can bring out the best in both of you.
A lot of couples don’t realise that a wedding does not come along once a year,” he says.
O’Conner says that even though a wedding is often the most crucial part of a couple’s wedding, the reception and the party are often more important.
“What makes the wedding memorable is not a professional wedding photographer, it is the celebration of the couple’s love,” he adds.
So what is it about wedding photography that makes it so hard for people to be comfortable with?
For many people this is partly due to expectations.
“I think wedding photography can be intimidating and it can be challenging.
The idea of doing a wedding photography for yourself can be daunting.
You can be on your own and not know how to get the shot right,” says O’Connor.
“But if you do a good job, you can get the best shots.
But when you have someone who has worked with you for years and years, who knows what will happen in the process?”
As a result, a lot more couples are choosing not to take the wedding photography plunge and opting to have one-on-one services instead.
“The more you can do with the people who you’ve worked with, the more they will appreciate your time.
You will get better images and you will get more clients,” says Sean O’Brien, director of wedding photography at Lacey Photography.
“But for some people, the one-off is what they really want.
For them, it may not be the same kind of wedding that they are going to go to.
The one-offs can make wedding photography feel a bit more intimidating.”
Oddly enough, wedding photography still does not have a stigma attached to it.
It’s just that the industry has changed, says Olesen.
“We still use the term wedding photography because it still has the same elements that people used to think about wedding photographer,” he explains.
“So the people using the word wedding photography are still the same people that use wedding photography.”
For Olesens wedding photography work, it comes down to two things: the photography, and finding the right photographer.
“You need to be able to communicate clearly with the client about the image and what the client is looking for.
And you need to have good lighting to give them that perfect, warm, vibrant wedding,” he continues.”
One of the challenges is you’re not used to seeing the lighting that you’re used to.
But if you’re using a good lighting system, you’re able to get those things down.”
Olesen says that many wedding photographers don’t use the same lighting system as a regular photographer.
He explains that in some of his photos, he will have a large, open room and set up a big, flat screen TV in a small, dark area, with a camera hanging from the ceiling.
“This is not to say that you have to use the traditional setup, but you need a camera and a tripod and a nice tripod,” he notes.
“So it’s a big deal when you’re doing the wedding with your big-room lighting.
But it’s also a big part of what I like about what I do.
Olesens advice for wedding photographers is to use a combination of lighting that is both warm and dark.”In terms